Digital transformation is the use of digital solutions to produce new predictive capabilities and improve process efficiencies. The real-time analytics and optimized business processes can significantly help to gain new customers, grow revenue, and increase productivity — particularly for small and midsize companies.
How digital transformation is helping SMEs
A global survey produced by the International Data Corporation (IDC) shows that users of collaborative software, CRM, ecommerce solutions, HR software, ERP, and other innovation adoptions are benefiting in a number of ways, including:
- 85.9% enjoyed easier access to information.
- 78.3% were able to enhance worker productivity.
- 78.1% succeeded at improving customer service.
Download the IDC InfoBrief and get a range of insights about such things as which technology your peers have implemented, how they feel about the cloud, lessons they’ve learned, and more.